Hi,
My name is Shani Testaverde
Accomplished Director of Sales Operations don’t just optimize processes; they shape the future. While many in sales operations excel at fine-tuning systems and managing day-to-day tasks, a seasoned Director brings a strategic vision that aligns sales goals with broader business objectives.
I'm not just managing the present—I'm actively transforming the future of sales.
Why your company NEEDS Sales Operations:
Supercharges Your Go-to-Market Strategy​
​​​​Sales Ops ensures all teams—sales, marketing, product—are aligned, driving 15% better
GTM execution. Less “who’s doing what?” and more “we’ve got this
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Data-Driven Strategy Development
​​​They provide real-time sales data and insights, helping leadership make informed decisions that lead to 30% better strategic
alignment. Because who doesn’t want strategy powered by data, not gut feelings?
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Optimizes Sales Performance​
​​​​With continuous tracking of KPIs and refining processes, Sales Ops boosts sales productivity by up to 25%. Think of them as the
pit crew for your sales team, constantly fine-tuning for maximum performance.
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Scales with Precision
​​As your company grows, Sales Ops ensures your processes and strategies scale 5x more efficiently. So you can grow
smoothly, not chaotically.
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Increased Efficiency
​​Sales teams love to sell, but sifting through spreadsheets? Not so much. Salespeople spend only 34% of their time selling. Imagine
if they spent just 10% more of their time doing what they’re good at. That’s a productivity boost that is just waiting to happen!
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Better Forecasting
​​We all know the accuracy of that “gut feeling” forecast... Spoiler: it’s not great. 😬 Sales Ops delivers data-driven forecasts that
improve accuracy by up to 25%. While you're guessing, Sales Ops ensures you’re not blindsided.
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Data-Driven Insights
​​​You know those sales reports you pretend to read? Sales Ops turns them into actionable insights. Companies with strong Sales
Ops see a 12% increase in win rates. No more wondering where your leads went—Sales Ops knows.
My Approach
I take a strategic, customized approach to each sales team, recognizing that every group has its own unique dynamics, challenges, and opportunities for growth. With over 15 years of experience spanning sales, sales operations, and revenue optimization, my focus has always been on driving operational excellence by eliminating inefficiencies and reducing friction across processes. I firmly believe that even incremental, data-driven enhancements can yield significant, sustained improvements—unlocking insights that reveal key trends and opportunities to elevate overall performance. Having navigated the complexities of sales teams—particularly when managing intricate deals involving multiple stakeholders—I fully understand the pressures of accurate forecasting, reporting, and KPI tracking. My approach centers on delivering actionable solutions that simplify these critical functions, empowering teams to redirect their energy toward what truly drives results: selling.
Core Competencies
Strategic Collaboration and Planning
In Sales Operations, fostering strategic planning, collaboration, and consistency among cross-functional teams is crucial for achieving business goals. This collaborative approach boosts efficiency, drives revenue growth, and strengthens overall business performance.
If you’d like to see how I’ve implemented these principles in real-world scenarios, please click on the real-world application above.
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90 Day Key Metrics:
​· Cultural Integration
· Relationship Building and Collaboration
· Learning and Development
· Goal Alignment and Performance Tracking
· Achieving Early Wins
· Continuous Feedback and Adaptability
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Days 1-30:
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Focus on understanding the business, building relationships, and assessing current systems.
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Hold meetings with key stakeholders to understand team dynamics and culture.
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Evaluate team processes and familiarize yourself with essential systems, such as CRM and sales tools.
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Days 31-60:
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Validate findings by collaborating with stakeholders to identify challenges.
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Develop a strategic plan for the next 6 to 12 months.
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Formalize documentation and establish key performance indicators (KPIs), objectives, and key results (OKRs).
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Take ownership of systems and implement quick wins through small, impactful projects.
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Days 61-90:
Implement key strategic initiatives and promote a culture of continuous improvement.
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Transition to a proactive approach by identifying potential issues and encouraging strategic thinking within the team.
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Align the team and stakeholders on long-term priorities while enhancing cross-functional collaboration.
Let's Connect
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